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The drivers of trial probability in the sports market Master Thesis
Vandenbussche, J.
March 2011 -
Being copied by a private label, flattering or not? A research into the effects of copycatting on the perception of a national brand Master Thesis
Kloet, N.
March 2011 -
Preferential sponsoring A research to investigate the importance of personal objectives in sponsorship relationships Master Thesis
Beek, R.M.
March 2011 -
Luxury brands on the mass shelves The effect of non exclusive distribution of premium brands on the brand evaluation Master Thesis
Mok, M.Y.
March 2011 -
Health claims or taste claims? The relative effectiveness of health claim and taste claim packaging for health conscious and unconscious consumers regarding functional food products Master Thesis
Zarogiannopoulou, M.
March 2011 -
What students want!! Research into the factors that influence the online buying intention of Dutch students Master Thesis
Gent, M.A. van
March 2011 -
Seal enhancement, a sustainable road to success? The effect of additional green seal information on consumer attitude towards the seal and willingness to buy the certified product Master Thesis
Verweij, L.D.
March 2011 -
We, myself and I The effect of self-construal on choices made in the context an attraction and a compromise paradigm Master Thesis
Huybens, K.
March 2011