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Nationality-oriented advertising as a tool for consumer commitment toward a brand Master Thesis
Mybes, K.K.
March 2011 -
Language abstraction influences your purchases A study of the effect of language abstraction in commercial versus non-commercial sources Master Thesis
Rijnsdorp, V.
March 2011 -
The negation bias in word of mouth Master Thesis
Psarra, E.V.
June 2011 -
Stretching the Porsche brand down Product categories that avoid diluting parent brand liking Master Thesis
Darpö, M.A.P.
June 2011 -
Irrelevant alternatives leading to irrational investment behavior Context effects in investment allocation Master Thesis
Repko, L.L.
June 2011 -
The perceived quality of free products Master Thesis
Bergmans, E.C.C.
June 2011 -
Know thy market beyond the click: what are the success factors of social networking sites in Japan? the case of Mixi, Facebook and Twitter Master Thesis
Ng, J.
June 2011 -
Kennisdeling op basis van social capital en modulariteit Het delen van kennis in de context van Koninklijke Horeca Nederland, Regio Oost Brabant Master Thesis
Mertens, J.
June 2011