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The Influence of Gender and Product Type on Economic Negotiations in the Second-hand Market Master Thesis
Hendriks, Julia
July 2024 -
Decoding Emotions: Exploring the Influence of Unapologetic Self-Deprecating Humor Advertising on Facial Expressions Master Thesis
Zedda, Francesca Anna
July 2024 -
Influencing Sustainable Choices: The Dynamics Of Social Comparison And Preference Falsification Master Thesis
Borsboom, Emiel
July 2024 -
Pun-der the Influence: The Mediating Role of Emotions on the Relationship between Pun Usage and Ad Effectiveness Master Thesis
Vijay, Aditi
July 2024 -
Mind your emotions, mind your wallet: The role of emotion and emotion regulation in consumer behavior Master Thesis
de Fluiter Balledux, Maurits
July 2024 -
Exploring the promotion of health-related behaviors in online social advertisements: Do emotional appeal and regulatory focus play a role? Master Thesis
Wagenaar, Kim
July 2024 -
Emotional Appeals, Personal Norms, and Sustainable Consumption: Investigating the Influence of Guilt and Pride on Consumer Green Purchasing Intentions Master Thesis
Godefroid, Pauline
July 2024 -
The impact of creative advertising: The competition template’s influence on advertisement attitudes and purchase intention Master Thesis
Yurddaş, Defne
July 2024