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Ad tested; planet approved: The effects of marketing with the elaboration likelihood model on attitudes towards sustainable tourism Master Thesis
Fransen, Gijs
July 2024 -
Excitement and Consumer Innovativeness: The Moderating Role of Openness to Experience Master Thesis
Timmermans, Romy Esmee
July 2024 -
Levelling Up Sponsoring: A Quantitative Analysis of Integrated Advertisements in Esports Tournaments Master Thesis
Stolk, luna
July 2024 -
Authenticity at Heart: The Influence of the Presumed Creator of the Advertisement (Generative AI vs. Human) on Consumers' Purchase Intention Master Thesis
Potinteu, Mara
July 2024 -
Influencer Marketing on Instagram: Disclosure effects for micro- and mega-influencers on Electronic Word-of-Mouth Master Thesis
van Dijk, Noa
July 2024 -
The effectiveness of information interventions on healthiness of shopping baskets Master Thesis
Hordijk, Nikki
July 2024 -
The effectiveness of information interventions on healthiness of shopping baskets Master Thesis
Hordijk, Nikki
July 2024 -
Exploring the dynamics of design complexity and consumer’s choices of healthier substitutes: navigating the interplay with need for cognition and tolerance for ambiguity Master Thesis
Kanashiro Rijpkema, Laura
July 2024