-
Investigating the organizational enablers to become a green business. A single-case study. Master Thesis
Bakker, Michelle
July 2024 -
Exploring the effects of Data-driven Customer Experience Management on Customer Loyalty in B2B Markets Master Thesis
Sonnemans, Tim
July 2024 -
Birth Control Pill: The impact of communication format on risk perception Master Thesis
Subtelna, Viktoriia
July 2024 -
The impact of AI involvement on patient-doctor trust after a diagnostic error: A causal attribution perspective Master Thesis
Badergruber, Jennifer
July 2024 -
Do Digital Deals still work? Experimental research into the effects of Social Media Price Discounts on Purchase Intentions Master Thesis
van Axel Dongen, Gianny
July 2024 -
Embedding the Product: The Impact of Product-Plot Integration and Personal Storytelling on Marketing Effectiveness in the Short Video Format Master Thesis
Rosin, Lisa
July 2024 -
Exploring Contextual Dynamics in Social Media Advertising: Investigating the Impact of Unrelated Social Media Content on the perception of Subsequent Advertisements Through Facial Expressions Master Thesis
van der Made, Iris
July 2024 -
The influence of social factors on domestic solar panel purchases Master Thesis
Theodosiadis, Doria
July 2024