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Harmonizing Brand Awareness: The Impact of Popular Music on Emotional Engagement, Consumer Recall and Recognition in Advertising Master Thesis
Huynh, Hong
December 2024 -
Advertising in the Age of AI: The Effects of Disclosing AI in Advertising on Consumer Perceptions Master Thesis
Tierolff, Thom
January 2025 -
Beyond Countryside Charm and Metropolitan Vibrance: A Comparative Study on Urban and Rural Place Branding Strategies in the Netherlands Master Thesis
Eidhof, Jennifer
January 2025 -
What drives European consumers’ perceived value of food waste products on digital platforms in the restaurant and food service industry? Master Thesis
Fransen, Thomas
January 2025 -
The Effect of Social Norms on Purchase Intentions for Sustainable Product Choices Master Thesis
Yildirim, Ufuk
January 2025 -
Reclaiming the Scary Men Corner: Exploring Gym Culture and Consumption Among Dutch Female Gym Goers Master Thesis
Kretschmann, Maura
February 2025 -
Illuminating health halos surrounding nutrition claims Master Thesis
Hu, Wei Wei
February 2025 -
Country of Origin Effects and Price Perceptions: Exploring the Moderating Role of Country Familiarity and Perception in the Skincare Industry Master Thesis
Kim, Bo-Ram
February 2025