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Striking a Balance: The Interplay Between Information Richness and Consumer Engagement in Sustainable Fashion Communication Master Thesis
Stuijvenberg, Claire
September 2024 -
Nudging for Nature: Promoting sustainable cosmetics consumption Master Thesis
Piantedosi, Gaia
September 2024 -
Unveiling the Emotional Tapestry: Anticipated and Experienced Guilt in the Context Fast Fashion Master Thesis
van der Ree, Dalila
September 2024 -
Simply Transparent: An exploration of simple packaging and transparent windows on purchase intentions Master Thesis
Şen, Ecem
September 2024 -
Pretty Authentic? Sustainability Messaging and the Quest for Authenticity in Beauty Branding Master Thesis
Kossoi, Michelle
September 2024 -
The Impact of Nostalgic Advertising on Luxury Brand Attitudes: A Comparative Analysis of Social Media and Traditional Media Platforms Master Thesis
Ling, Ziqi
November 2024 -
Investigating the Impact of Self-Gift Marketing Messages on Consumer Willingness to Buy on Social Media: Exploring the Moderating Roles of Impulse Buying Tendencies and Social Influence Master Thesis
van Duijn, Lizzie
December 2024 -
Effectiveness of Influencer Marketing Strategies in the Promotion of Sustainable Products Master Thesis
Duś, Maja
December 2024