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Surreptitious advertising on public weblogs Can consumers correct for influences on public weblogs? Master Thesis
Zuidema, T.
September 2009 -
The influence of rhetorical figures on brand personality and attitude Master Thesis
Radionova, A.
September 2009 -
Music in radio-advertising Towards an idealpoint of background music tempo for recall and involvement in the elaboration likelihood model Master Thesis
Ent, L.J.P. van der
September 2009 -
A deeper analysis of Reichheld’s net promoter score The NPS applied to the Dutch market Master Thesis
Prins, S.F.A.
September 2009 -
Adoption of the net promoter score Which factors influence the adoption of the net promoter score and other customer value metrics? Master Thesis
Deursen, M. van
September 2009 -
Stretching an authentic brand Master Thesis
Scheppingen, A.S.I. van
September 2009 -
The crisis, the sector, and the banks, how the crisis influences bank switching behavior Master Thesis
Vink, N.M.H.
September 2009 -
Experiencing physical and visible warmth promotes interpersonal warmth and warm product feelings Master Thesis
Marion, S. van
September 2009