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The Influence of Online Word of Mouth on the brand image formation process for unknown companies Master Thesis
Jaspal, Shivani
July 2017 -
Social media marketing beyond lead generation: Implications for business-to-business companies Master Thesis
Lee, Julie
July 2017 -
Label Certifications: A Choice of Heart and Brain? Master Thesis
Beld, Oscar
July 2017 -
How can consumers' attitude behaviour gap in organic food consumption be minimized? Master Thesis
Boots, Claire
July 2017 -
The effect of personalization on mobile advertisement liking Master Thesis
Dik, Annemarie
July 2017 -
Appealing to altruism versus egoism in cause-related marketing campaigns: the moderating effect of product-cause fit Master Thesis
Muntendam, Jacobine
July 2017 -
How to Use Risk Communication to Decrease Fear of Terrorism Master Thesis
Steenbergen, Menno
July 2017 -
When Art Meets Fashion: A study on perceived authenticity in collaborations between fashion brands and artists Master Thesis
Tukmakova, Yulia
July 2017