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“TikTok Made Me Buy It” How TikTok drives members of Gen Z to impulsively consume fast fashion products Master Thesis
Bouterse, Chayenne
July 2023 -
What is consumer's perception of product placement in movies towards non-prestige vs. prestige brands? An in-depth cross cultural comparison of American and Dutch consumer’s perception for the case of James Bond Master Thesis
de Ligt, Debora
July 2023 -
Breaking Stereotypes, Boosting Sales Master Thesis
Magalhães Ortet, ines
July 2023 -
Fragrances in the online world: The effects of website quality on consumers' trust and online purchase intentions Master Thesis
Strevina, Christina
July 2023 -
What are drivers of customer delight in a B2B company? Master Thesis
't Hart, Gijs
July 2023 -
Increasing Customer Loyalty Using Value Co-Creation in Digital B2B Companies Master Thesis
Anindita Putri Salsabila, Dita
July 2023 -
Harnessing WOM and eWOM for Customer Acquisition in B2B Consultancy Master Thesis
Haalboom, Marijn
July 2023 -
Augmented reality as a tool for providing service excellence rather than a short-term “shiny object” Master Thesis
Donders, Yfke
July 2023