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Differential size variations in reference pricing The perceived discrepancy between sale price and advertised reference price Master Thesis
Ung, W.S.L.
December 2009 -
Sustainable fashion consumption A desire, a hope and a possible future Master Thesis
Davies, A.P.
December 2009 -
The effectiveness of celebrity endorsements Does an ad have the same level of effectiveness towards a consumer when the celebrity endorser is an expert on the field of the brand or when there is not an expert relationship between the endorser and the field of the brand? Master Thesis
Bart de Jonge, A.
December 2009 -
Outdoor advertising effectiveness A research about consumers’ recall and recognition Master Thesis
Palfenier, J.R.
December 2009 -
Take my word for it Features of participants involved in word-of-mouth communication Master Thesis
Koç, F.
December 2009 -
Socio-psychological antecedents of consumer ethnocentrism in the Netherlands Master Thesis
Bijsterbosch, K.
December 2009 -
Segmentation strategy in the downturn The new consumer segments to target for brand success Master Thesis
Sima, B.E.
December 2009 -
Online advertising The influence of banner advertising within social online communities on the brand awareness of fast moving consumer goods Master Thesis
Rotterdam, Q.G. van
December 2009