-
Loyalty programs What is the effect of multi-vendor loyalty programs on attitudes, loyalty intentions and price perceptions of consumers compared to single-vendor loyalty programs? Master Thesis
Nigten, M.J.D.
June 2010 -
Dining out: the effects of adding nutrition labels to menu items on satisfaction and calorie intake a field experiment in two full table service restaurants Master Thesis
Breedijk, J.
June 2010 -
Identifying & contrasting personas of Dutch music consumers Master Thesis
Lauw, Y.T.
June 2010 -
Co-scoring in a Dutch professional soccer network Feyenoord’s organizational identity and participant’s network picture fit Master Thesis
Braamer, K.
June 2010 -
Free mobile phone service for everyone? Consumer acceptance towards mobile marketing Master Thesis
Siebrand, D.J.
June 2010 -
Managing sponsors on football jerseys Watch out for bad image transfer Master Thesis
Bilsing, A.
September 2010 -
The effect of a price war on customer attitudes towards retailers Master Thesis
Zwart, F.A.
September 2010 -
Investigating perceived risks in online shopping An applied approach Master Thesis
Hennig, S.P.
September 2010