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Susceptibility to the Narrow-Taste Effect: Exploring the Roles of Identity Relevance and Perceived Accuracy Master Thesis
Çam, Aleyna
July 2023 -
How to Exploit Creativity in Marketing: Assessment of the Relevance of Creative Advertising in the Era of eWOM Master Thesis
Kamphuis, Britt
July 2023 -
Navigating the Path to Sustainable Style: Exploring the Role of Environmental Self-Identity in Shaping the Impact of Persuasive Boosts and Nudges on Consumers' Sustainable Fashion Choices in Online Shopping Environment Master Thesis
Sharkova, Petya
July 2023 -
The effects of social media influencer attributes on Generation Z's sustainable clothing disposal intention Master Thesis
Mironeanu Hâra, Ariadna
July 2023 -
Attention on Sustainable Labels and Choice in a Fashion E-commerce Environment Master Thesis
Staudt, Sophie
July 2023 -
The Impact of Online Review Quality on Purchase Intention: The Moderating Role of Brand Image Master Thesis
Rungta, Vidhi
July 2023 -
The Online Choice Environment Master Thesis
Nell, Femke
July 2023 -
Do open choice incentivization, and guided review requests lead to a higher motivation in beauty e-shoppers to create eWOM? Master Thesis
Smokova, Desislava
July 2023