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The future of transportation – self-driving cars. The influence of message appeals and their combinations on the acceptance of self-driving cars Master Thesis
Kvaska, Tomas
February 2025 -
The Mystery Effect: Understanding Consumer Preferences for Mystery Baking Boxes Master Thesis
Mulder, Anouk
February 2025 -
Beyond the Plate: Decoding Meat Consumption through Risk and Advertisement Tactics Master Thesis
van Gennep, Frederique
February 2025 -
The influence of gendered marketing on consumer preferences: do blue razors perform better? Master Thesis
Vuong, Joelle
February 2025 -
Behind the Disclosure: unmasking the impact of disclosure types on purchase intention in the context of Instagram Master Thesis
Terng, Isja
February 2025 -
Divided We Stand: Exploring the Polarization Impact on Public Health Policy Acceptance Master Thesis
Schuit, Isa
February 2025 -
Adoption of innovation in a restaurant context: Factors shaping restaurants' willingness to adopt plant-based meat alternatives Master Thesis
Wentink, Jacco
February 2025 -
Numbers or signal words: The most effective approach to warn Dutch citizens about flood situations Master Thesis
Pattipawaej, Samea
February 2025