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Measuring return on marketing investments And the use of marketing dashboards across industries : an exploratory research Master Thesis
Post, M.L.J.
September 2009 -
What are the differences between men and women, and masculine and feminine people and their evaluation of brand personalities and attitudes of masculine, feminine and neutral brands, and is the effect influenced by priming? Master Thesis
Druten, D.L.W. van
September 2009 -
Cause-related marketing and the effects of personal values and social setting Do personal values and social setting have influence on purchase intention for CRM related products? Master Thesis
Arends, J.M.
September 2009 -
B2b-marketing & TPL Het verband tussen het motief om logistiek uit te besteden en de waardering van relatiedimensies Master Thesis
Offers, G.T.C.
September 2009 -
Enhancing the effectiveness of cause related marketing Would celebrity endorsement increase consumers’ willingness to buy? Master Thesis
Setiaji, W.A.
September 2009 -
How many products are on promotion in this shopping basket? Promotional effectiveness of national brands and private labels during economic contractions and expansions Master Thesis
Gubbels, M.E.A.
September 2009 -
Understanding two factors involved by using premiums Product-premium fit and presence of choice Master Thesis
Plas, C. van der
September 2009 -
The heavy effects of fat claims A study on the effects of fat claims on the consumer Master Thesis
Gu, K.X.
September 2009