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The future of labelling in the digital environment Master Thesis
Emde, Clara
July 2023 -
Towards a more sustainable world: Can sports figures help impact consumer attitudes through testimonials? Master Thesis
Angermair, Timna
July 2023 -
Material Goods camouflaged as experiences. Are we more willing to pay their (higher) price? Master Thesis
Dakoura, Maria
July 2023 -
The impact of pre- and post-advertisement on online review ratings Master Thesis
Hagendijk, Stefan
July 2023 -
An investigation into the effect of review presentation format on purchase intentions: Examining the moderating role of number of reviews Master Thesis
Perjan, Radu
July 2023 -
Visualizing Persuasion: Unraveling the Impact of Word Clouds on Consumer Persuasion and Purchase Willingness in Hotel Review Master Thesis
He, Qiyue
July 2023 -
Increasing Healthy Eating Behavior: Effectiveness of Risk Message Framing on Personal Risk Perception and Risk Mitigation Master Thesis
Struijk, Joey
July 2023 -
knock, knock! who is there?: The effect of Humor on Purchase Intention in Risk Communication Master Thesis
Dasara, Flavia
July 2023