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Anthropomorphising techniques in crisis communication Master Thesis
Rigpal, Madavi
August 2020 -
'This app is mine!' : investigating the effect of self-design on value of digital goods Master Thesis
Hoonhout, Hanne
August 2020 -
Enhancing Customer Value through Mental Simulation in Product Customization Master Thesis
Swart, Georgette
August 2020 -
The Effect of a Virtual Try-On on Product Return: An Exploratory Study Master Thesis
Lindemulder, Elsa
August 2020 -
Celebrity endorsements: Waste of my money! Master Thesis
Riding, Kaylee
August 2020 -
A critical perspective on YouTube beauty review sponsorship disclosure: measuring the negative effect of brand sponsored influencer reviews on purchase intention Master Thesis
Verheijde, Julie
August 2020 -
Green, Greener, Green Media - A qualitative investigation of how consumers react to media messages covering environmental topics Master Thesis
Bohl, Alexandra
August 2020 -
The impact of Sharing a Customization Experience on Customer Satisfaction Master Thesis
Bartsch, Julia
July 2020