-
The New Market Influencers: A quantitative analysis on influencer’s ability to affect the consumer decision making process Master Thesis
Neuteboom, Ninette
July 2018 -
The relationship between electronic word-of-mouth (eWOM) and sales: an empirical study of the movie industry in China Master Thesis
Li, Songzhumei
July 2018 -
The effect of different appeals utilised in sponsored Instagram influencer posts on customers’ attitudes and purchase intentions, moderated by product type Master Thesis
Jongerius, Isabel
July 2018 -
Emotions in the luxury product industry- To what extent do emotions drive the willingness to purchase luxury products? Master Thesis
Vlaar, Vivian
July 2018 -
Effects of digital contexts on moral judgment in an e-commerce environment Master Thesis
Lazarov , Stefan
July 2018 -
Ne touche pas...A proposal for triggering impulsive purchases in consumers by creating an online touch experience Master Thesis
Tuns, Claire
July 2018 -
#Goals: The effect of online social comparison on purchase decisions Master Thesis
Češljić, Angela
July 2018 -
The effect of mindfulness on fear appeal in advertising Master Thesis
Argyriou, Nikoletta
July 2018