Erasmus University Thesis Repository

User conversion from free-to-fee: The influence of Peer purchase cue display, Cue valence and Free mentality in Freemium music services Master Thesis

Vintilescu, Nicol

September 2016
YouTube's Influence on Purchasing Behaviour in the Dutch Market Master Thesis

van Workum, Anne

September 2016
Antecedents of consumer preferences for user-generated content in pre-purchase search: the case of YouTube Master Thesis

Micozzi, Giulia

September 2016
A Novel Approach to Understanding Source Credibility and Social Media Influencers Online Master Thesis

de Kroon, Berna

September 2016
Ramadan Collections: Threats or Opportunities for International Fashion Retailers? The impact of Islamic product extension on brand identity Master Thesis

Beauvois, Beauvois

September 2016
Project Intelligence: is Data Analytics the new path to value? Master Thesis

van Beest, Roy

September 2016
Sales Forecasting Methods in the Pharmaceutical Industry Master Thesis

Zias, Thanasis

September 2016
MSc Business Information Management Thesis - Cloud computing for SMEs Master Thesis

van der Kruyk, Jeremy

September 2016

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