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The spill-over effect of consumer awareness of transgressing behaviour by FIFA on its main sponsors Master Thesis
Wilschut, Delano
July 2016 -
Causing Moral Outrage: Taking a look at what causes moral outrage and what the consequences are for Dutch companies in the context of the Zwarte Piet debate in the Netherlands. Master Thesis
Molenkamp, Thom
July 2016 -
Virtual Reality in Real Estate Industry Master Thesis
Staręga, Piotr Staręga
July 2016 -
Crowdfunding: The role of social media in the success of projects from different categories Master Thesis
Kammerman, Edwin
July 2016 -
Effects of Social Motivation on Intrinsic Motivation and Individual Creativity Master Thesis
Viguurs, Eva
July 2016 -
What type of endorsement is the most suitable in an advertisement to positively influence consumer attitudes and purchase intention for fair trade coffee? Master Thesis
de Mik, Edward
July 2016 -
Which brand features determine how much a brand is liked on social media? Master Thesis
Brard, Myron
July 2016 -
The effectiveness of nostalgia in marketing among different product categories Master Thesis
Burghardt, Marvin
July 2016