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The relationship between electronic word-of-mouth (eWOM) and sales: an empirical study of the movie industry in China Master Thesis
Li, Songzhumei
July 2018 -
The New Market Influencers: A quantitative analysis on influencer’s ability to affect the consumer decision making process Master Thesis
Neuteboom, Ninette
July 2018 -
Exploring the effect of product price and purchase frequency on choice overload in the context of online smartphone purchasing Master Thesis
Silvestrini, Claudio
July 2018 -
Nudging the customer decision process taking into account the involvement construct Master Thesis
Blomme, Celien
July 2018 -
Analysing the effect of brand loyalty in the product diffusion process using agent-based modelling Master Thesis
Middelhoek, Amber
July 2018 -
The Case of Sustainable Food: To what extent can narrative marketing influence consumer liking and purchase intentions? Master Thesis
Elina Allyssa Binti Sulaiman, Elina
August 2018 -
Nudging out of home snacking behavior Master Thesis
Uden, Lotte
August 2018 -
How do you identify social influencers? Master Thesis
Menxel , Kimberly
August 2018