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Consumers' response in location-based advertising: an examination of impulse buying intention and brand attitude Master Thesis
Piket, Britt
July 2019 -
How could a brand-sponsored post effectiveness on Instagram be affected and moderated by the origin and type of influencer and ethnocentrism? Master Thesis
Gaydarova, Sofia
July 2019 -
To "cut" the need for meat: on the power of emotions and that over men Master Thesis
Warmer, Rachel
July 2019 -
The role of regulatory focus and emotions in product evaluation Master Thesis
Dekker, Eline
July 2019 -
Follower or followed? The impact of social comparison on brand loyalty, in the context of social media Master Thesis
Broere, Marit
July 2019 -
The effect of emotional intelligence on individual’s self-esteem and the compulsive buying of goods and services via Instagram Master Thesis
Palchunova, Anastasiia
July 2019 -
Mind your emotions, mind your wallet, The role of emotion and emotion regulation in consumer behavior Master Thesis
Nikolova, Stefaniya
July 2019 -
Feel better, shop less Master Thesis
Rai, Parikrama
July 2019