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A Quantitative Study on Happiness: Does the luxury lifestyle really make you happy? Master Thesis
Taus, Quoraisha
July 2020 -
The role of nostalgic appeals in personalized advertising on attitude and purchase intention Master Thesis
van Veldhoven, Emma
July 2020 -
“We” will stand up for the Earth - How priming the interdependent self-construal and prevention-focused self-regulatory focus translates into pro-environmental knowledge acquisition Master Thesis
Szabó, Blanka
July 2020 -
Creativity: The Key to Success in Online Advertising? Master Thesis
Janssen, Juliette
July 2020 -
Creativity in Marketing Master Thesis
van Zanen, Lisette
July 2020 -
The impact of eWOM in a digital age Master Thesis
Groenendaal, Pauline
July 2020 -
The effect of promotional framing and online customer rating on the intention to order food on online food ordering platforms Master Thesis
de Kort, Rik
July 2020 -
Deceptive Advertising and Celebrity Endorsements: a match made in heaven? Master Thesis
Peeman, Stefan Peeman
July 2020