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Visual Storytelling Ads vs. Factual Ads on Instagram: Does Transporting Viewers Foster Digital Customer Engagement? Master Thesis
Röhler, Isabelle
July 2022 -
Perfect Personalization: Defining the Boundaries for when Personalization is Taken too far Master Thesis
Nummi, Inka
July 2022 -
How does spatial distance influence consumers in making intertemporal choices? Master Thesis
de Jonge, Mathilde
July 2022 -
Tangible vs. Intangible Donations: Influencing donating behaviour through item donations Master Thesis
Oliva Damasceno, Rafaela Beatriz
July 2022 -
Empathy Appeals in Cause-Related Marketing Master Thesis
Mannitz, Birte
July 2022 -
Products and Identity in the Digital Age - Does the Materiality of Products Affect Our Emotions in Identity-Based Consumption? Master Thesis
Barendregt, Megan
July 2022 -
The impact of a “sustainable” identity on consumer intentions of buying dematerialized goods Master Thesis
Sadowska, Gabriela
July 2022 -
The influence of temperature cues on donation behaviour, moderated by message valence. Master Thesis
van der Kuijl, Marco
July 2022