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How can upcycled products be appealing within the fashion industry? Master Thesis
Schenk, Manon
July 2022 -
WHAT A WASTE! Research into the influence of recognizability, creativity, and the contagion effect on upcycled product purchase intentions Master Thesis
Stübler, Vivian
July 2022 -
‘Order now, receive it right away’ Master Thesis
Nelissen, Jet
July 2022 -
Sharing your customised product on social media - Do you evaluate it higher? Master Thesis
Marcks, Marjolein
July 2022 -
What makes that wine, fine? Master Thesis
Montedoro, Alessia
July 2022 -
The Effects of Different Reward types ‘Free Products’, ‘Discounts’, ‘No rewards’ and their Conditionality on Emotions ‘Gratitude’ and ‘Greed’ and Purchase Intentions Master Thesis
Maissan, Annelotte
July 2022 -
What did one minimalist buy for the other? Nothing! A qualitative study on minimalists and how they experience the tension to consume less in the current world of constant marketing and ever changing trends. Master Thesis
Waals, Ilah
July 2022 -
An experience worth sharing: The effect of emotionally-dominant vs. rationally-dominant consumer stories on brand attitudes toward restaurants Master Thesis
Kamus, Gian
July 2022