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The Cost of Being Trendy: Exploring the influence of “trendiness” on guilt while investigating the moderating role of the perceived need for uniqueness in the fast fashion industry Master Thesis
Andraschke, Jona
July 2025 -
Buy now, Pay later, Enjoy more? Investigating the relationship between BNPL, the pain payment, and purchase satisfaction Master Thesis
Clementina, Tyasha
July 2025 -
The image transfer between live music events and their hosting destination Master Thesis
Holleman, Sanne
July 2025 -
To what extent does marketing through social media influence customers’ decisions to buy local vs nonlocal brands? (focus on the European market) Master Thesis
Bober, Alicja
July 2025 -
How to nudge Gen Z to purchase sustainable footwear instead of unsustainable options? Master Thesis
Ngo, Linh
July 2025 -
Inner Honesty, Outer Trust Master Thesis
Hazenberg, Suzette
July 2025 -
Second-hand gifting, a risky business? Investigating the effects of second-hand gifting on perceived risk in social contexts Master Thesis
Tijssen, Jochem
July 2025 -
Hyper-personalized digital advertising in the online luxury retail: the impact on consumer perceived value Master Thesis
van de Water, Solène
July 2025