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Feeling versus Thinking: Comparing the effects of emotional and rational appeals in short- and long-term philanthropy Master Thesis
Maslova, Arina
August 2025 -
The Road to Commitment: Navigating the Interplay of Familiarity, Connection, and Experience Master Thesis
Stoker, Caitlin
August 2025 -
How do guilt appeals affect purchase likelihood in CRM? Master Thesis
Mahmoud, Nour
August 2025 -
Streamlining Donations: Transaction Convenience, Device Type, and Emotional Engagement in Online Giving Master Thesis
de Koning, Fleur
August 2025 -
The Weight of Guilt: How Eco-Anxiety and Self-Continuity Transform Climate Concern into Prosocial Behavior Master Thesis
Kreitz, Lea
August 2025 -
Testing the Impact of Environmental Framing on Donation Intent for NGO’S: The Role of Green Fatigue and Protection Motivation Theory Master Thesis
Motte, Pauline
August 2025 -
Endorser–Cause Fit in Donation Appeals: The Effect of Endorser Type and Cause Framing on Donation Behaviour Master Thesis
Tosellini, Sophia
August 2025 -
Buy me tomorrow! Nudging consumers towards reflective consumption on fast fashion websites Master Thesis
Rodriguez Fernandez, Paula
August 2025