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Topic 23. E-sport marketing and consumer behavior Master Thesis
Petrov, Sava
August 2025 -
How do sponsorship type (team vs. event) and perceived goodwill/ubiquity influence consumers’ attitudes toward the sponsor? Master Thesis
Huang, Danni
August 2025 -
What Drives Pet Owners' Subscription Intentions? Exploring Psychological Motivators and the Moderating Role of Perceived Costs Master Thesis
Wientjens, Anne
August 2025 -
Cheaper or Healthier? The Effect of Nutri-Score Label and Price Percentage Discount and Their Effect on Consumer Purchase Intention Master Thesis
Kuo, Chun-Cheng
August 2025 -
The effect of game-product congruence levels on purchase intention in games Master Thesis
de Vries, Thijs
August 2025 -
Sponsorship activation in esports: How firms can leverage promotions and co-creation as sponsorship-linked marketing activation strategies in esports. Master Thesis
Fus, Fabian
August 2025 -
Consumer Attitudes Toward AI-Generated Advertising and Effects on Brand Attitudes Master Thesis
Kolarov, Kiril
August 2025 -
Topic 14. Mind Your Emotions, Mind Your Wallet; The Role Of Emotion And Emotion Regulation In Consumer Behavior Master Thesis
Gabrovska, Michaela
August 2025