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  • Topic 13. The role of psychological factors in shaping prosocial behaviours, perceptions and preferences for donation types. Master Thesis

    Kanaan, Noor

    February 2026
  • Experiential Marketing in Luxury: Local Cultural Elements and Their Influence on Brand Trust in a Globalized Market Master Thesis

    Klemm, Viktoria

    February 2026
  • Topic 16. Social media & influencer marketing Master Thesis

    Champs, Emilie

    February 2026
  • Is Timing Everything? The Impact of AI Disclosure Timing on Consumers' Attitudes Towards the Brand and Advertisement Master Thesis

    Bark, Merel

    February 2026
  • From Guilt to Giving: How Eco-Guilt Mediates the Impact of Disaster Framing on Donations and the Role of Proximity Master Thesis

    Asemann, Rebecca

    February 2026
  • The power of nudges and social influence: encouraging sustainable consumption in low-cost supermarkets Master Thesis

    van Breukelen, Fabienne

    February 2026
  • The Impact of Hybrid Influencer Campaigns on Consumer Brand Attitudes in Luxury Fashion Master Thesis

    Dvornák, Veronika

    February 2026
  • Developing Suggestions for a Business Model for Virtual Reality (VR) Street Art Experiences Master Thesis

    Reķe, Katrina

    February 2026
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