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  • Not how, but where: Nudging towards sustainable travel destination choices Master Thesis

    de Haan, Inge

    February 2026
  • Trust me, it wasn’t me: The impact of brand response appeals on Dutch consumers’ purchase intentions in a misinformation paracrisis Master Thesis

    Ledeboer, juliette

    February 2026
  • Too Artificial to Be Authentic? The impact of AI Disclosures in Advertisements on Consumer Attitudes Master Thesis

    Boicenco, Luana

    February 2026
  • No Laughing Matter - The role of humor in Consumer Engagement for social media marketing. Master Thesis

    Margottin, Tristan

    March 2026
  • Behind the Screen: Investigating the Role of Perceived Anonymity in Social Norm-Driven Consumer Choices. Understanding When and How Social Norms Affect (Un)Sustainable Purchase Intention Master Thesis

    Cheng, Jenny

    March 2026
  • Reducing Alcohol Consumption Among Young Adults: Can Social Norm Communication Be More Effective Than Communicating Health Risks? Master Thesis

    van der Goot, Gijs

    March 2026
  • Topic 13. The role of psychological factors in shaping prosocial behaviours, perceptions and preferences for donation types. Master Thesis

    Klaarhamer, Jurre

    March 2026
  • "Frame it now, Pay it later: How message framing shapes intention to use Buy now, Pay later" Master Thesis

    Ederveen, Lex

    March 2026
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