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Appealing to altruism versus egoism in cause-related marketing campaigns: the moderating effect of product-cause fit Master Thesis
Muntendam, Jacobine
July 2017 -
How to Use Risk Communication to Decrease Fear of Terrorism Master Thesis
Steenbergen, Menno
July 2017 -
When Art Meets Fashion: A study on perceived authenticity in collaborations between fashion brands and artists Master Thesis
Tukmakova, Yulia
July 2017 -
Consumer Attitudes towards Foreign Market Entry Modes: China taking over Master Thesis
Reygers, Tatjana
July 2017 -
Investigating the changes in attitudes due to acquisitions of indie brands in the beauty industry: A Qualitative Study On The Impact Of Acquisitions On Consumer Attitudes Master Thesis
Gonesh, Wanisha
July 2017 -
Are digital gifts higher appreciated than material gifts in this digital age? Master Thesis
Muller, Fleur Elise
July 2017 -
Why marketers should use smiling and attractive models Master Thesis
Uhlenbeck, Charelle
July 2017 -
Inspirational Advertising and its Effects on Brand Awareness and Virality Master Thesis
Zeeuw, Michelle
July 2017