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Effectiveness of brand-generated UGC at affecting purchase intentions: a comparison with influencer content Master Thesis
Zharinov, Vitalii
July 2024 -
Exploring the Relationship Between Brand Message Complexity and Audience Type in Place Branding. A Rotterdam Case Study. Master Thesis
Mulderij, Elisa
July 2024 -
Digitisation of Kiranas: Understanding Barriers and Drivers to Technology Adoption in the Unorganised Retail Sector of India's BoP Master Thesis
Srivastav, Anushka
July 2024 -
Giving Freedom or Taking Control? Investigating The Effect of Brand Control and Commercial Orientation on TikTok Influencer Marketing Master Thesis
Baez Schipper, Schania Lisset
July 2024 -
Empowering the Bottom of the Pyramid in Affluent Countries: A Case Study of Market Strategies in the French Banking Sector Master Thesis
Bacouel, Victoria
July 2024 -
Decoding Influence: Analyzing key factors on Consumer Perceptions and Effectiveness of Influencer Social Media outcomes, with a focus on the Moderating role of Influencer Types. A study within the Fashion Industry Master Thesis
van der Meer, Fleur
July 2024 -
Beyond the Filter: Investigating the Impact of Sponsorship Disclosure on Electronic Word-of-Mouth in TikTok, Exploring the Mediating Role of Persuasion Knowledge and the Moderating Influence of Transparency Master Thesis
Nieuwenhuizen, Cassandra
July 2024 -
Generation Gaps and Brand Backlash: The Role of Social Norms in Modern Consumer Movements Master Thesis
Schiphof, Tess
July 2024