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Store brands vs national brands What factors have an influence on the process of purchasing store brands? Master Thesis
Jonker, E.
September 2009 -
Can one nation logo tell it all? An investigation of brand logos Master Thesis
Büyükcinar, E.
September 2009 -
Effectiveness of cause-related incentives Master Thesis
Önay, C.A.
September 2009 -
How many products are on promotion in this shopping basket? Promotional effectiveness of national brands and private labels during economic contractions and expansions Master Thesis
Gubbels, M.E.A.
September 2009 -
Understanding two factors involved by using premiums Product-premium fit and presence of choice Master Thesis
Plas, C. van der
September 2009 -
The heavy effects of fat claims A study on the effects of fat claims on the consumer Master Thesis
Gu, K.X.
September 2009 -
Effectiveness point of purchase vehicles A virtual store research testing the effectiveness of point of purchase vehicle attributes for two levels of store crowding Master Thesis
Schoonderwoerd, G.
September 2009 -
Can small medium enterprises be persuaded to participate in a form of online scheduling? A research about the willingness and influential factors of providing online scheduling services in the hairddressers’ industry Master Thesis
Deijs, T.A.A.
September 2009