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The New Market Influencers: A quantitative analysis on influencer’s ability to affect the consumer decision making process Master Thesis
Neuteboom, Ninette
July 2018 -
Exploring the effect of product price and purchase frequency on choice overload in the context of online smartphone purchasing Master Thesis
Silvestrini, Claudio
July 2018 -
Nudging the customer decision process taking into account the involvement construct Master Thesis
Blomme, Celien
July 2018 -
The relationship between electronic word-of-mouth (eWOM) and sales: an empirical study of the movie industry in China Master Thesis
Li, Songzhumei
July 2018 -
Effects of digital contexts on moral judgment in an e-commerce environment Master Thesis
Lazarov , Stefan
July 2018 -
Ne touche pas...A proposal for triggering impulsive purchases in consumers by creating an online touch experience Master Thesis
Tuns, Claire
July 2018 -
#Goals: The effect of online social comparison on purchase decisions Master Thesis
Češljić, Angela
July 2018 -
The effect of mindfulness on fear appeal in advertising Master Thesis
Argyriou, Nikoletta
July 2018