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The Effectiveness of Emotional versus Rational Appeals in the context of Influencer Marketing Master Thesis
Sarova, Meltem
August 2021 -
Exploring second-hand shopping motivations and their impact on online vs offline preference Master Thesis
Cieslik, Kasia
August 2021 -
Nudging vegetarianism in the McDrive; Can interventions stimulate the sales of vegetarian burgers in the McDrive? Master Thesis
Hermens, Bram
August 2021 -
Influence of Self-Efficacy on Message Framing paired with Personalized Recognition to Boost Charitable Behavior Master Thesis
Sharma, Sakshi
August 2021 -
Test Anxiety in the Age of Online Education: The Effect of Online Proctoring on Students’ Ethical Concerns and Test Anxiety Master Thesis
van der Knaap, Jarno
August 2021 -
Can Villains Be Used to Promote Heroism?: Exploring the Identifiable Villain Effect and the Impact of Perpetrator Blame on Pro-social Behaviour Master Thesis
Heyligen, Lina
August 2021 -
Colour-coding brand personality: from unicolour to bicolour logos Master Thesis
Kuipers, Britt
August 2021 -
Product Creativity in High- and Low Product Involvement Markets Master Thesis
Linsberger, Luka
August 2021