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Gift please, loyalty later The influence of gift premiums on loyalty drivers Master Thesis
Szytniewski, P.S.
September 2012 -
Predicting future outcomes using social media An investigation into the predictive capabilities of Twitter data for the sales of music releases Master Thesis
Cheung, W.
September 2012 -
The effects of culture cues on ethnic targeted advertising Uncovering the mindset of biculturals Master Thesis
Tjong, S.F.C.
September 2012 -
Cognitive and attitudinal effects of comparative print advertising Differentiation, consumer attitudes and purchase intention Master Thesis
Stam, R.P.
September 2012 -
Marketing with a meaning The ‘CASE model’ for effective brand communication Master Thesis
Kröse, J.
September 2012 -
The price recall ability of consumers for price distributions Master Thesis
Wong, Y.L.
September 2012 -
Care for social media Can Twitter help hospitals to build and retain a positive hospital image? Master Thesis
Koning, J.N.M.
September 2012 -
Simple cues, multiple functions Effects of movement signal-arrows on pedestrian’s walking speed Master Thesis
Chen, L.
September 2012