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Happily ever after?! A study of brand personality similarity in co-brand arrangements for 100 global brands Master Thesis
Dieleman, E.P.I.
March 2010 -
What’s in a claim? The effect of green benefit claims on customer willingness to buy Master Thesis
Neve, O.A. de
March 2010 -
Can a brand survive a name drop? Master Thesis
Lautenbach, S.M.
March 2010 -
The role of investor’s expectations towards the method of payment and value creation in M&A transactions for the US Master Thesis
Dekker, A.
March 2010 -
Avatar marketing Investigating the attitude of the players towards product placement in virtual worlds Master Thesis
Stamos, A.
March 2010 -
Interactive media: the influence of different interactive media on brand personality a constructive research into the role of different media on specific brand attributes Master Thesis
Spee, R.L.
March 2010 -
Search engine advertising Drivers of willingness to click and relevance perception Master Thesis
Hosman, G.W.
March 2010 -
The influence of classical music on consumer attitude and behavior About how classical music influences consumers’ perception of, and spending behavior in a cheese store Master Thesis
Bruijn, M.R. de
March 2010