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Loyalty in online shopping: the role of prior online shopping experience toward an integrative framework for marketing managers Master Thesis
Baumgärtner, B.T.
September 2010 -
The price is right The study of placebo effects in price promotions over time Master Thesis
Siew, S.S.
September 2010 -
The perceived value of framing price promotions Master Thesis
Mulder, C.M.
September 2010 -
Creating brand credibility through advertising Testing the influences of organizational age on financial institutions’ brand credibility and of brand credibility on the purchase intentions of Dutch consumers Master Thesis
Bruijn, M.C.B. de
September 2010 -
White space in advertising The differential effects on purchase intention between product groups Master Thesis
Groenendijk, J.
September 2010 -
We are different Mortality salience effects on risk taking behavior Master Thesis
Hooft van Huijsduijnen, B.A.
September 2010 -
Do the image attributes of a shopping centre have a positive influence on the retailer equity of the shop in the shopping center? Master Thesis
Bui, Q.D.
September 2010 -
The effect of channel attributes and consumer characteristics on channel preference when buying videogames Master Thesis
Binda, S.A.V.
September 2010