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Psychological ownership and affective reaction: emotional attachment on consumer purchase intentions in freemium business model Master Thesis
Chen, Yangling
July 2019 -
How rewards influence the willingness to provide personal information online Master Thesis
Vlaanderen, Elisa
July 2019 -
Interface Psychology: iPad versus Computer? The impact of different interfaces on consumer judgment and decision making Master Thesis
Braakman, Sietske
July 2019 -
Gender gap and cultural values at work - An analysis of objective career success in the marketing department Master Thesis
Fortini, Gaia
July 2019 -
A discrete choice analysis on user preferences for e-commerce site attributes: Moderating effects of individual-level culture Master Thesis
Baferou, Angeliki
July 2019 -
Personalised advertising: Examining the cost-benefit trade-off and how it influences consumer satisfaction and subsequent behaviour Master Thesis
Beznea, Irina
July 2019 -
Antecedents of customer motivation and their influence on intention to order food online Master Thesis
van Vreeswijk, Daan
July 2019 -
The moderating effect of personal characteristics on the impact of a personalized ad on attitude and purchase decision Master Thesis
Slabbekoorn, Tamara
July 2019