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Are online reviews contagious? Research into the bandwagon effect on online reviews Master Thesis
Zhang, Huitin
August 2016 -
The effect of pleasure and arousal on purchase intention of discounted products Master Thesis
Meerwijk, Maurits
August 2016 -
The Effects of Disclosing Monitoring Activities on Online Shopping Behavior Master Thesis
Busch, Lara
August 2016 -
Online falsification and data disclosure: Exploring viewpoints Master Thesis
Zimmer, ANNABELLE
August 2016 -
Sponsorship and Social Networks: effects on awareness, engagement and word of mouth Master Thesis
Aalders, Erik
August 2016 -
The influence of goal difficulty and goal framing on task performance Master Thesis
van Nes, Melissa
August 2016 -
The importance of keeping brand values and identity during brand acquisitions and alliances. A social identity perspective in the context of the craft beer industry Master Thesis
Manov, Anton
August 2016 -
Building Service Brand Authenticity; The Impact of Brand Transgression and the Moderating Effect of Frontline Employee Behaviour Master Thesis
Kluen, Janosch
August 2016