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Advertising Attribution for the Optimal Advertising Budget Allocation Master Thesis
de Berg, Rens
July 2024 -
The Impact of Online Reviews on Consumer Purchase Intention Within the Luxury Industry Master Thesis
Marcourt, Faustine
July 2024 -
Brand Equity as a Resource for Customer Acquisition: Unveiling the Dynamics in B2B Settings Master Thesis
de Waard, Thijs
July 2024 -
The Effect of Promotional Campaigns on Consumer Risk Perceptions of Red Meat Master Thesis
Rausch, Max
July 2024 -
The Currency of Kindness: Understanding Consumer Response to Corporate Donations and the Role of Perceived Effort, Feelings of Gratitude, and Consumer-Cause Identification Master Thesis
Borova, Saranda
July 2024 -
Friendship volunteering: the trend of the future? Master Thesis
van As, Britt
July 2024 -
Transparency Signaling in Charitable Organizations: Navigating Information Disclosure for Better Donation Outcomes Master Thesis
Csóti, Regina
July 2024 -
Your Choice Matters: Navigating Choice in Cause-Related Marketing Campaigns Master Thesis
Zumbe, Greta
July 2024