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Avatar marketing Investigating the attitude of the players towards product placement in virtual worlds Master Thesis
Stamos, A.
March 2010 -
Happily ever after?! A study of brand personality similarity in co-brand arrangements for 100 global brands Master Thesis
Dieleman, E.P.I.
March 2010 -
What’s in a claim? The effect of green benefit claims on customer willingness to buy Master Thesis
Neve, O.A. de
March 2010 -
Can a brand survive a name drop? Master Thesis
Lautenbach, S.M.
March 2010 -
The role of investor’s expectations towards the method of payment and value creation in M&A transactions for the US Master Thesis
Dekker, A.
March 2010 -
Personality brands and trust How consumers evaluate personality brands in terms of trustworthiness, compared to other brands Master Thesis
Korsten, J.
March 2010 -
New product introductions as a weapon of choice to compete with private labels The effect of new product introductions on the performance of national brands and private labels during economic expansions and contractions Master Thesis
Bontje, J.T.
March 2010 -
Where’s the loyalty when consumers are faced with a brand extension? Master Thesis
Jagessar, R.W.
March 2010