Erasmus University Thesis Repository Publications by Year
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Marketing Management

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  • Jan, when are we going to watch Dostana? Bollywood and its non-Indian Dutch audience Master Thesis

    Jadoenath, S.A.

    June 2009
  • The variety and arrangement of the flower assortment in a supermarket A field study in eight Albert Heijn stores Master Thesis

    Hordijk, W.T.

    June 2009
  • Phonetic symbolism and the implications for brand names Master Thesis

    Bouritius, A.M.L.

    June 2009
  • How to create customer value for an internet retailer versus traditional retailer versus multi-channel retailer Master Thesis

    Kos, D.

    June 2009
  • Co-branding The influence of negative publicity on consumer attitude Master Thesis

    Janssen, P.W.

    June 2009
  • Evaluation of brand extensions The impact of communication strategies Master Thesis

    Surink, D.H.

    June 2009
  • The effects of publicity on word-of-mouth and box office revenues A study on predictions models, the influence of news media and word-of-mouth Master Thesis

    Zwanzig, B.

    June 2009
  • It is not all about the gossip magazines The service quality factors that influence our decision in going to the hairdresser Master Thesis

    Klumpers, E.D.

    June 2009
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