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Search engine marketing Paid search result practices and their effect on the click-through-rate Master Thesis
Knook, N.L.
June 2009 -
Determinants of itinerary choice in online distribution channels Investigating willingness to pay for itinerary characteristics Master Thesis
Goedhart, M.R.
June 2009 -
The characteristics and functioning of brand ambassadors in the world of golf Finding the optimal allocation of resources for an effective brand ambassador program Master Thesis
Bakker, B.
June 2009 -
The influence of a brand extension on the perceived brand essence What is the influence of a brand extension on the perceived brand essence and what does this mean for consumer evaluations of the brand? Master Thesis
Breukelen, G. van
June 2009 -
Company response to WOM An exploratory investigation into a company’s options for responding to WOM about its offerings Master Thesis
Duits, P.
June 2009 -
Shopping pleasantness The role of impulse buying tendency and shopping motivation in an arousal environment Master Thesis
Kornet, J.M.
June 2009 -
Online leaflets, a useful advertising medium? An exploratory research on the customer attitude and usage intention of online supermarket leaflets Master Thesis
Tiellemans, J.J.W.
June 2009 -
Musical congruency in TV commercials The influence of musical congruency on the product evaluation in TV commercials Master Thesis
Bouma, L.
June 2009