-
Sponsorship: the creation of badwill how team sponsorship influences the brand image of (rival) fan in the Dutch soccer industry Master Thesis
Esser, R.
September 2010 -
Effects of congruency and familiarity with a country of origin on customer product evaluation Master Thesis
Hohlaceva, J.
September 2010 -
The effects of negative publicity surrounding a sport sponsee on the sponsor’s brand image The Tiger Woods’ extra-marital affairs scandal Master Thesis
Vliet, R.W. van
September 2010 -
Trust antecedents of online shopping in Greece An empirical study Master Thesis
Anagnostopoulou, M.
September 2010 -
Characteristics that determine the response rate in B2B email marketing An important tool to generate successful B2B email marketing campaigns Master Thesis
Schoevaars, B.P.C.
September 2010 -
Fishing tourism destination attractiveness An insight into the attractiveness of Angola as a fishing tourism destination, in relation to benchmark destinations Master Thesis
Jongschaap, R.A.J.
September 2010 -
Designing a loyalty program in the fastservice sector Master Thesis
Benders, H.J.
September 2010 -
Value based or based on skills, would it have reduced the impact on the brand attitude related to the scandals about Tiger Woods? Master Thesis
Gouma, M.
September 2010