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From old school icon to streetwise fashion statement How can companies use brand successes achieved in the past to build a brand image? Master Thesis
Kikkert, K.
December 2010 -
Are you in…. or are you out? The value of social media in an online web shop Master Thesis
Tang, K.T.
December 2010 -
Consumer empowerment in CSR activities The effects of empowerment-to-select strategies on attachment to the company and the personal well being and behavioral intentions of consumers Master Thesis
Kraak, D. van de
December 2010 -
The effect of word of mouth recommendations from in-group and out-group members Master Thesis
Kan, S.
December 2010 -
Language considerations in marketing intertemporal tradeoffs to bilinguals Master Thesis
Palacios, S.C.
December 2010 -
A gift or a price premium? A consumers’ preference Master Thesis
Zuijdervliet, S.
December 2010 -
Extending a luxury brand Exploring the reciprocal effect of fit on parent brand attitude Master Thesis
Knapp, S.I.E.
December 2010 -
Understanding the determinants of brand loyalty and dealer loyalty in the Dutch car market The case of the multi-branding car dealer Master Thesis
Nootenboom, T.
December 2010