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From old school icon to streetwise fashion statement How can companies use brand successes achieved in the past to build a brand image? Master Thesis
Kikkert, K.
December 2010 -
Are you in…. or are you out? The value of social media in an online web shop Master Thesis
Tang, K.T.
December 2010 -
The effect of word of mouth recommendations from in-group and out-group members Master Thesis
Kan, S.
December 2010 -
Consumer empowerment in CSR activities The effects of empowerment-to-select strategies on attachment to the company and the personal well being and behavioral intentions of consumers Master Thesis
Kraak, D. van de
December 2010 -
Implementation intentions formulated by individuals and experts in the service of goal intentions, and their effects on goal completion A research study concerning the fulfillment of flossing advices Master Thesis
Aalbers, R.A.
December 2010 -
Long-term relationships through negotiations Differences by industry Master Thesis
Vermazen, A.J.
December 2010 -
Uncovering the influence of appeal type and matching The role of information processing and innovativeness Master Thesis
Fon, T.H.
December 2010 -
The influence of brand personality and argument strength on consumers’ response towards the brand A moderating role for involvement Master Thesis
Lang, M.V. de
December 2010