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Understanding the determinants of brand loyalty and dealer loyalty in the Dutch car market The case of the multi-branding car dealer Master Thesis
Nootenboom, T.
December 2010 -
Pills, pills, pills… Private labels in the food supplement category Master Thesis
Koning, E. de
December 2010 -
The use of endorsers in advertising An examination of different endorsers in combination with different kinds of products Master Thesis
Bouwkamp, L.C.
December 2010 -
Language considerations in marketing intertemporal tradeoffs to bilinguals Master Thesis
Palacios, S.C.
December 2010 -
Extending a luxury brand Exploring the reciprocal effect of fit on parent brand attitude Master Thesis
Knapp, S.I.E.
December 2010 -
A gift or a price premium? A consumers’ preference Master Thesis
Zuijdervliet, S.
December 2010 -
The impact of endorser nationality on advertising effectiveness in China Master Thesis
Wang, X.
March 2011 -
Critical factors for the implementation of CRM in the automotive industry Master Thesis
Adelerhof, R.
March 2011