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Critical factors for the implementation of CRM in the automotive industry Master Thesis
Adelerhof, R.
March 2011 -
Cause-related marketing How concreteness of the message affects consumer support and the role of skepticism Master Thesis
Camargo Rua, D.
March 2011 -
Optimize your premium-based promotion The relationship between product-premium fit and choice and their influence on consumer behavior Master Thesis
Gorsira, J.H.B.
March 2011 -
Co-branding and corporate share value Combining a financial and marketing perspective Master Thesis
Brink, M.
March 2011 -
A multi-category investigation of the effect of premium characteristics on consumer evaluations The role of fun, uniqueness and fit Master Thesis
Berg, R.J. van den
March 2011 -
The impact of utilitarian and altruistic motives on households’ willingness to pay for renewable energy in the Netherlands Master Thesis
Veld, T. van 't
March 2011 -
Democratizing luxury fashion Master Thesis
Currie, R.C.
March 2011 -
Intergenerational differences in minority consumers’ response to marketing communications Master Thesis
Canimoglu, S.
March 2011