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Are we more loyal to a store we know we could visit in person? Master Thesis
Schuurmans, Jasper
April 2023 -
Aruba cannabis culture Master Thesis
Mohamed, Kaydee
May 2023 -
The Effect of FoMO Appeals on Brand Attitude and Purchase Intention, and the Moderating Effect of Emotional Intelligence. Master Thesis
Koch, Daane
May 2023 -
Understanding the Effects of Message Framing and Safety Cues on the Intention to Use Online Medical Consultation Services Master Thesis
Bedi, Sukhmani
May 2023 -
A comparative specification; influencing the WTP for consumable convenience goods in different modes Master Thesis
Nijssen, Sam
May 2023 -
Building Brand Associations: how to distinguish different types of brand associations based on different types of associative learning Master Thesis
Grond, Sabine
May 2023 -
Framing other-benefit appeals: The impact of individual and collective donation framing on the relationship between self-construal and donation intentions. Master Thesis
Zwaanswijk, Lotte
June 2023 -
Product customization: Do product customization interfaces influence consumer product satisfaction for luxury and mainstream brands? Master Thesis
Yang, Jenny
June 2023