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The Role of Eco-Labels and Different Appeals in Promoting Sustainable Products: The Business Case of Royal FrieslandCampina Master Thesis
van Beek, Hans
April 2023 -
The effect of self-focused versus other-focused emotional appeals on the persuasiveness of environmental advertising Master Thesis
van Waveren, Carlijn
April 2023 -
The effect of a non-laboratory label and social norms on the willingness to try cultured meat, mediated by the feeling of disgust Master Thesis
Kester, Lisa
April 2023 -
Fostering adoption intention of a novel technology Master Thesis
van der Heijden, Enzo
April 2023 -
How to create useful influencer collaborations: The relationships between influencer type, endorsed product type and purchase intentions Master Thesis
van Rossem, Marieke
April 2023 -
The importance of product page design for sustainable fashion product pages: The effect of sustainable product page design on females’ purchase intention considering sustainable fashion Master Thesis
Bramer, Julia
April 2023 -
The Importance of Legal Ownership in Owning: The relationship between legal ownership and psychological ownership on the perceived value of different types of goods Master Thesis
Aldoğan, Sertan
April 2023 -
Customer-Value Marketing in Business Markets: How can Servitization be structured to help small wholesalers increase Customer loyalty? Master Thesis
Bremec, Martin
April 2023